For independent artists releasing on Spotify. The same performance marketing I run for brands — on your release, personally. No bots, no playlist tricks.
Release Radar, Discover Weekly and Radio weight a track’s first 28 days the heaviest. Move the Popularity Index inside that window, or the algorithm moves on without you.
The same model we use internally. A range, not a hero number — it has a ±2.5 PI margin of error and we won’t pretend otherwise.
Start free with the scan above. When you want more, pick one — most artists start with a Single Campaign.
Know exactly what your track needs before you spend on ads.
We run the ads for one release. You watch the PI move.
Every new release marketed automatically. For artists who ship often.
I’m Head of Performance at Stellar. By day I run this marketing for brands that pay agencies to get it right.
Independent artists get the worst version of it — thousand-euro playlist pitches that do nothing, bots that damage your algorithmic profile. So I built the real thing as a side project and ran it on my own music: STHLMA, now past two million streams.
I’m not promising a hit. I’m promising your ad money goes to real listeners who match your sound, and you’ll see exactly what happened. Start with the free scan — if it’s not for you, spend the money on studio time.
Paste a Spotify link or upload an mp3. Free. No signup until you want a result saved.
PI prediction, audience, three creative angles, a budget that matches a tier you can reach.
We run the ads. You see the PI move daily in your dashboard. Post-mortem at the end.
The “not included” row is there on purpose — we’d rather you know what we don’t do than assume. Always-on is not a subscription trap: no contract, no minimum, cancel any time in one click.